Our Story

About Us: Built by Detailers, Backed by Experience

At the heart of our brand is a simple belief — car care should be effective, effortless, and made by people who live it every day. Founded by longtime friends Mario and Mike, our story started where most real ideas do: in the field. With Mario running a busy truck wash and Mike bringing years of marketing and systems experience, the two saw an opportunity to raise the standard in detailing supplies.

Born from the Wash Bay, Not a Boardroom

This brand wasn’t born in a lab — it was born in the grind. After years of working with countless products, Mario grew tired of inconsistent results, watered-down formulas, and overpriced hype. So he and Mike decided to take matters into their own hands. They built a line that delivers real performance for real detailers — no fluff, no gimmicks.

Why We’re Different:

Hands-On Experience: Every product we offer has been tested in real conditions, not just on paper. If it doesn’t work in the field, it doesn’t make the cut.

Long-Term Thinking: Our formulas are designed to not just clean, but protect and preserve — making vehicles look great now and down the line.

No Overcomplication: Whether you’re a pro or a weekend washer, our lineup is built for ease, speed, and killer results without the learning curve.

Real Accountability: We stand by every product. If it doesn’t do what we say it does, we’ll make it right. Simple.

From Local Wash to Nationwide Reach

What started at a truck wash in New York is now reaching driveways and garages across the country. We’ve scaled, refined, and listened every step of the way — but one thing hasn’t changed: we only make what we use ourselves.

If you care about keeping your vehicle clean, protected, and looking its best — welcome. You’re in the right place.